22 min listen
Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?
FromOOH Insider
ratings:
Length:
34 minutes
Released:
Apr 1, 2021
Format:
Podcast episode
Description
Ian Dallimore is back!With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?Will Outdoor advertising and billboards thrive or dive?Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:✅ How to position OOH amidst the changing climate✅ The importance of static #billboards in the overall mix✅ What conversations are being had at the national and local levelsConnect with Ian on LinkedIn at...https://www.linkedin.com/in/ian-dallimore-a9910122/Learn more about Lamar Advertising Company at...www.lamar.comWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Apr 1, 2021
Format:
Podcast episode
Titles in the series (100)
OOH Insider - Episode 014 - 2 States, 2 Candidates, 1 Result. How will billboards impact the 2020 election? by OOH Insider