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Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

FromOOH Insider


Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

FromOOH Insider

ratings:
Length:
34 minutes
Released:
Apr 1, 2021
Format:
Podcast episode

Description

Ian Dallimore is back!With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?Will Outdoor advertising and billboards thrive or dive?Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:✅ How to position OOH amidst the changing climate✅ The importance of static #billboards in the overall mix✅ What conversations are being had at the national and local levelsConnect with Ian on LinkedIn at...https://www.linkedin.com/in/ian-dallimore-a9910122/Learn more about Lamar Advertising Company at...www.lamar.comWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Apr 1, 2021
Format:
Podcast episode

Titles in the series (100)

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.