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Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief Revenue Officer

Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief…

FromOOH Insider


Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief…

FromOOH Insider

ratings:
Length:
35 minutes
Released:
Jun 15, 2023
Format:
Podcast episode

Description

Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks.Find out how drinking beer and watching playoff hockey led to building AI that changes the channel during commercial breaks in sports bars during the biggest moments in sports to position brands front and center at the right place and right time.Here’s a fun fact for you - 94 of the top 100 most-watched pieces of television programming last year was a sporting event. 82 of them were NFL games. Now, think about how many tv commercials you see playing on tv’s in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content.Check out TAIV on AdScout by clicking here.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Jun 15, 2023
Format:
Podcast episode

Titles in the series (100)

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.