Jonathon WolfeBarron isn't a newcomer to out of home, but he definitely has an unorthodox story about how he came to be here.Coming from a logistics background, and recognizing a gap in the mobile advertising space, Jonathon found he had the solution for a big problem facing the industry - measurable performance, clean trucks, and premium customer service.With a creative-first focus, Jonathon's team at Rolling Adz is helping brands reach their target audience while helping drivers to better provide for their families.So, what do you do when crisis strikes and the highways are relatively empty?Go local.Go HYPER local.Jonathon talks about how he hatched the idea for Rolling Adz in the 2008 crisis as a way to supplement revenue. No, you didn't read that wrong - he started selling advertising on his trucks during the most recent economic crisis and his insight as to what to do in this current crisis in invaluable.To connect with Jonathon, find him here on LinkedIn: https://www.linkedin.com/in/jonathonwolfebarron/Or check out Rolling Adz at: https://rollingadz.com/As always, you can connect with me at:https://www.linkedin.com/in/troweactual/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/