This episode is brought to you by Yotpo.   Daniel says, “I don't want to create a brand, slap a logo on it, create an aesthetic, and then sell it. I wanted to create a product that was much better than what was available on the market by solving all the common problems that guys have. And then see if I could offer it at a much more accessible price point. That was the Genesis of all citizens.”   In today’s interview, we talk to Daniel Charbonnet, Founder of All Citizens, a direct consumer menswear brand with a mission to democratize comfort, durability, and high performance at an accessible price point.   In this interview, we cover a wide range of topics. We discuss:   * Gratitude toward his wife for supporting his entrepreneurial journey * What type of underwear do men wear most? * Men’s everyday problems with underwear * Why finding the right underwear is life-changing for men? * What are the three categories for consumers * Advice for entrepreneurs * How he made and sold his first pair of underwear to a stranger * Why it’s more than just business for Daniel as he describes the All Citizen’s charitable initiatives * And so much more.   Join Ramon Vela and Daniel Charbonnet as they break down the inside story on The Story of a Brand.   For more on All Citizens, visit: https://allcitizens.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes or less to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription