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John Salzinger | The Advertisers Responsibility | MPOWERD

John Salzinger | The Advertisers Responsibility | MPOWERD

FromBackcountry Marketing


John Salzinger | The Advertisers Responsibility | MPOWERD

FromBackcountry Marketing

ratings:
Length:
81 minutes
Released:
Apr 21, 2021
Format:
Podcast episode

Description

In this episode, John Salzinger the Founder of MPOWERD shares his opinion on how we as an industry address toxic advertising and the downstream effects.    As people are trying to escape the urban sprawl of advertising, marketers continue to promote, sell and push their products in every conceivable way. These days you can't even go to a gas station without having a screen shoved in your face!   When I consider the impact of excessive consumerism, the environmental impact these products have and the mental health impact social media has. I start to question the work we as marketers are doing.  Have we become so good at selling that we are no longer concerned with the impact of what and how we're selling?   Tune in to this episode to hear John eloquently describe his thoughts around these complicated issues.   Follow MPOWERD: @mpowerdinc   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn    
Released:
Apr 21, 2021
Format:
Podcast episode

Titles in the series (100)

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions