Rachel Popp is a co-founder of the PR agency Big Fish Collective. Her agency works with brands like Kelty, Tentree, and Zeal Optics. Fresh out of college Rachel dove headfirst into the ad world cutting her teeth at big agencies. However, after a few years, she realized she needed to find a better career fit so she began to look elsewhere. Between Outdoor Retailer, a delayed plane, and a glass of wine, Rachel met her future business partner. Fast forward to today in this episode Rachel reflects on the things she learned and challenges she's faced along the way as she's fought for her place in the outdoor marketing industry.  Big Fish Collective: https://bfcollective.co/ From the episode: "If it wasn't me sharing an idea about social media then people didn't take me seriously." "After I showed that I had what it took, they were like you're young but ok, let's do it. "The two things most valuable things about being young is your energy and your passion for what you're about to do." - Episode produced by: Port Side Productions https://www.portsidepro.com/ - Social Channels @backcountrymarketing @portsideproductions @coleheilborn