Chris Dickey is the founder of an outdoor PR agency named Purple Orange. Working with brands like BioLite, Peak Design and Oru Kayak, Chris and his team kept noticing short-lived results from outstanding PR work. This troubled Chris and motivated him to build a tool called Visably. Visably provides marketers a way to check their brand ranking against a keyword in search. It's no longer about someone finding your website but recognizing your brand. In this episode, we cover a wide range of topics from Google's algorithms, brand vs distribution, and advice for new companies on where to invest their marketing dollars.  From the episode: "How could we have won this big award but not move the needle (for our client)?" "70% of all traffic goes to the first 5 organic links" "If you want to know where your brand sits in search, you can't do it right now."