Patience. According to Jordan Williams, patience is the most undervalued tool in marketing.   Our guest for this episode has a pretty impressive resume in the outdoor industry. From Smartwool, to Vail Resorts, to REI, to Red Bull, Jordan Williams has been working in marketing for outdoor businesses for years. He’s here to share his expertise across Marketing, Brand, eCommerce, and Retail.   Jordan joins Cole on this episode to discuss: Why marketing requires a lot of patience What modern marketing actually is Standing something amidst a landscape of uncertainty and chaos The importance of getting consumers involved in product development  Their thoughts on delayed gratification   You can catch up with Jordan over on LinkedIn.   If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.