Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.Make sure that the user experience on your website is going well. This starts with your site speed.Double down on your top sales channels.Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more. Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.Look into Late Shipment.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast