People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you want customers in 2022, you have to have a discount.Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.As soon as you start running discounts all the time, people wait for those discounts.Do different types of discounts and be creative with them. Set shipping cut-off timelines for this December.Run a VIP flash sale.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast...