It is crucial to be well-prepared before a sales launch to get the absolute most out of it.In this episode, Jordan West walks you through the exact checklist he’s using with his brands to run incredible sales and launches.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESitting at a desk isn't always the best way to get the most creative ideas.There are a ton of things you need to do before a sale or a launch. Ask yourself these questions: (1) Have you clarified what your sale is for? (2) Is it a new product? (3) Is it a holiday? (4) Do you have a coupon code set up for it? (5)Does your code have a definitive start and end date? Four weeks before the launch, start thinking about what you need to do to be ready. Make sure to schedule some of your reminders and warnings.Make sure you're creating and gathering all the assets you need. It's going to give you more room to breathe.Two weeks before the sale, create paid ads and conversion campaigns. Three days before the sale, make sure inventory is good and that you’ve warned customers.If it's a big sale, telling customers too far in advance is not recommended because it’ll cannibalize your sales. Give them at least a week to a week and a half warning to get them excited about it. You can have a pre-landing page where people can sign up to get updates.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Twitter: https://twitter.com/jordantwestecomGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast