In this episode Patrick McCarthy the team manager from 686 shares his perspective of the last 20 years as he reflects on his own journey from pro-rider to working on the brand side managing 686's team of world-class ambassadors. We chat about ambassadors vs influencers, social media, and the impact it's had on the sport as well as the value an ambassador team can bring to your company.   From the episode: "I think it's really important brands (supports riders), I'm really proud of how 686 does this. It's a way to give back to the sport and support the tastemakers."   "Don't try to make it look authentic, don't try to make it look cool, don't try to pose the person, go do it. Do the sports you love."   "Don't think that there is some perfect algorithm to it. Because there's not. The more heart you pour into it, the more you'll get out."   Follow Patrick and 686 @686 @patrickmccarthy   Produced by: Port Side Productions www.portsidepro.com @backcountrymarketing @portsideproductions @coleheilborn