My guests today are Amy & Scott Malin. Scott and Amy are husband and wife and the Co-Founders of the Trueheart cause agency and Co-Founders of the Trueheart social impact search engine.  They are Hollywood’s social impact experts. Partners in the cause agency Trueheart, connect celebrities and purpose-driven brands to raise millions of dollars for charity. The Trueheart social impact search engine, a new social good platform that allows people to change the world with every search. Here’s what to expect during the episode: What is cause marketing? A mutually beneficial partnership. When should a nonprofit consider cause marketing?  How to create a compelling cause marketing campaign and nail it? Evaluate! Create a campaign that truly benefits everyone. How? Pitfalls and red flags. What should be avoided when creating social cause marketing campaigns? And much more! Connect with Amy and Scott! Website: https://trueheart.com/ LinkedIn: https://www.linkedin.com/in/amymalin/ https://www.linkedin.com/in/scott-malin-66638436/ Instagram: https://www.instagram.com/wearetrueheart/ Twitter: https://twitter.com/wearetrueheart Facebook: https://www.facebook.com/wearetrueheart Go to  https://hilandconsulting.org/boardorientationchecklist to get your free Effective Board Orientation Checklist. Mary's book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors’ Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them. Be sure to subscribe to Inspired Nonprofit Leadership so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org