I wasn't planning on seeing the Barbie movie, but a huge shift happened... Wouldn't you like to know the secret behind the phenomenal marketing campaign of the Barbie movie, and how it managed to generate buzz well beyond its release date? Join us as we unwrap this fascinating case study, exploring the power of social proof, user-generated content, influencer marketing, and how all these elements conspired to create a personal FOMO, that led ME to the theater for a girl's night out.But it's not just movies that can leverage social proof; charitable organizations can too. We shift gears and look at Charity Water, a global non-profit organization that uses social proof and powerful endorsements to fuel its mission. We discuss the importance of having an advocate or a coach to navigate potential challenges and drive change. Want to learn how to create powerful movements and amplify the impact of your cause, join the waitlist for Amplify Social Impact. Tune in to get insights on how harnessing the power of social proof can foster a sense of belonging and significantly elevate your product or cause. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources: Revive Your Email List: Turn subscribers into profit[Free Class] 3 Keys to Standing Out on Social Media [Free Class] Private coaching: Schedule a discovery call here. Follow me on Instagram & LinkedIn. Website: www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."