In this episode, Christian Lepley the VP of Marketing at GU Energy Labs shares how GU is adapting and embracing newly emerging markets.   Historically GU has been a brand focused on the podium. But when podiums were shuttered in 2020, the GU team realized they needed to be more welcoming of everyone. As Christian says, "it was an awakening." This awakening has been fueled by the everyday athlete where 5ks are just as important as ultra marathons.   Follow Christian and GU: @christianlepley @guenergylabs   Produced by Port Side Productions @backcountrymarketing @portsideproductions