It's been said that loyalty marketing is one of the most powerful and effective tools for any commercial marketer - and Crispin Rogers can prove it. Download this show to hear from the man who originally led the assessment and development of loyalty programmes for Shell worldwide - a notoriously challenging industry to drive profitable customer behaviour.  Crispin shares insights across fuel retail and payments and then shares his own truly big idea - to access the £7 BILLION of unspent loyalty points in the UK market alone - helping customers donate them to the charity of their choice.  This podcast talks through how "For Good Causes" ensures customers, brands and charities all benefit from leveraging the power of loyalty programmes to benefit whatever charity or cause their customers care about. Crispin Rogers:  https://www.linkedin.com/in/crispinrogers/ https://www.forgoodcauses.org/ crispin.rogers@forgoodcauses.org Show Notes:  https://www.dunnhumby.com/ https://www.beyondanalysis.co.uk/  http://www.myschool.co.za/ - MySchool MyVillage MyPlanet programme