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#511: Redefining Loyalty Business Models in 2024

#511: Redefining Loyalty Business Models in 2024

FromLet's Talk Loyalty


#511: Redefining Loyalty Business Models in 2024

FromLet's Talk Loyalty

ratings:
Length:
17 minutes
Released:
Mar 19, 2024
Format:
Podcast episode

Description

The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses. 
In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples. 

Show Notes:
1) ⁠⁠⁠⁠Aaron Dauphinee⁠⁠
2) ⁠⁠⁠⁠Bill Hanifin⁠⁠
3)  ⁠⁠⁠⁠⁠The Wise Marketer 
Released:
Mar 19, 2024
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.