2 min listen
How Is Luxury Customer Service Evolving? | Transforming Luxury
How Is Luxury Customer Service Evolving? | Transforming Luxury
ratings:
Length:
37 minutes
Released:
Sep 27, 2021
Format:
Podcast episode
Description
In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising personalised in store service, which generates much high conversion rates through recommendations and experience, is being looked to as a key driver of future competitive advantage. Indeed, the luxury service revolution is now rooted in creating a single customer view, enabling businesses to guide an individual consumer to the products and services it offers that match their specific needs. An opportunity that stems from significant shifts in generational attitudes towards data sharing and its use. Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges a redefined industry will bring and how luxury’s transformation will impact your business. Sign up for BoF’s Daily Digest newsletter. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com. For all sponsorship enquiries, it’s: advertising@businessoffashion.com.
Released:
Sep 27, 2021
Format:
Podcast episode
Titles in the series (100)
Trailer: The Business of Fashion Podcast: This podcast will explore conversations that happen on The Business of Fashion, and the explore the impact that has— This podcast will explore conversations that happen on the Business of Fashion and explore the impact that fashion has on the wider world... by The Business of Fashion Podcast