Five-year business plans? More like 500-year business plans! Good customer service combined with a deep knowledge of your buyer's tools, behaviors, and complaints can help your business rise above the competition and win the race for year after year (after year after year after year...). Bite-Sized Delight from the Episode: Encourage playful interactions with your customers to create an experience that makes them feel comfortable about your product/service. How moving past the hottest trends of today leads to a marketing plan that outlasts the rest. Why customer complaints can be a godsend to turning your company's detractors into an army of advocates. Are You Looking for Things We Referenced? Siri sings “I See a Little Silhouetto of a Man” Perennial Seller by Ryan Holiday Why Customers Complain and How It Can Help Your Business Focus on Customer Service podcast - How Nextiva Makes B2B Social Care Cool Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!