The future of virtual reality in the customer experience, the effects of fiction coming to life on the big screen, and how the future is (or isn’t) all about VR. Bite-Sized Delights From the Episode: New ways that companies are using virtual reality in the customer experience. A look at what the Ernest Cline’s novel, Ready Player One, can tell us about the future of CX. Joey and Dan square off over how big VR will actually become. A look at the importance of customer loyalty programs. Are You Looking for Things We Referenced? "6 Examples of Companies using VR to Improve CX" by Diana Lebrien Ready Player One by Ernest Cline “Can We Create New Sense for Humans” - TED Talk by David Eagleman Smarter CX by Oracle The Oracle CX Assessment Tool