Your customers are changing faster than ever before. In the past, you were compared to your competitors. Now your customers compare you to everyone they do business with - including innovation powerhouses like Uber, Amazon, Netflix, Airbnb and Tesla. Join us as we discuss:  the dirty little secret your customers don’t want you to know (that they are judging you based on their experience with other brands) ice-cream surprise (who knew Alexa could take orders from a pint-sized dictator?) customer frustration detection (a way to maximize your customer experience and simplify) Bite-Sized Delight from the Episode: Expand your competitive set beyond your direct competitors. Why gaining valuable insight into customer's habits and behaviors means playing with the fun tools and devices they use at home. Check in on any systems you’ve previously automated to make sure they are still functioning as well as they could and should. Are You Looking for Things We Referenced? Are Your Customers Cheating On You? http://bit.ly/2y4c0qt - by Shep Hyken Three Ways Companies Can Simplify Customer Service and Make People Happier http://tek.io/2y5Ps90 - by Mary Shacklett Digital Transformation: The Three Areas of Customer Experience to Invest in Right Now http://www.oracle.com/connectedCX - from our friends at Oracle CX Cloud - thanks for sponsoring the show! Gino’s Chicago Style Pizza: https://Gino’s.com/ Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!