Why you shouldn't be afraid to publicly admit your mistakes, how Netflix brought fun to its required communications, and how you can harness the power of positive feedback. Bite-Sized Delight From the Episode: Great customer service starts with leadership. Having fun with required communications can buy you a lot of good will. Experiential marketing helps customers understand your value by trying it for themselves. Are You Looking for Things We Referenced? Episode 9 - How Restaurants, Health Insurers, and Nike Make R Billionaire Elon Musk responds to unhappy Tesla customer on a Friday night, teaching a brilliant lesson in customer service Netflix Ends Unauthorized 'Stranger Things' Bar With A Super Classy Letter Principles by Ray Dalio Sleepless Over Customer Experience: Small Business Leaders Top Sales and Service Concerns and How to Fix Them Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!