It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service)  0:00     Introduction  1:35     Tip 1: Match and mirror  3:26     Tip 2: Listen actively  5:26     Tip 3. Focus on needs  7:27     Tip 4: Find common experiences  10:47   Action Item