When it comes to building your business, mastering the basics is the most important part because it is where you build the foundation to success for any business in any brand. When you’re using social media to sell your services or grow your business, you need a strong foundation to continue to launch, pivot, and grow.    In today’s episode, I talk about 3 key pillars to success when it comes to the basics of building a strong foundation on social media. I share why social media platforms need to be viewed as a business, not a hobby, why your niche will make you successful, how to refine your ideal client down to the specifics, and how to actually create an offer.    In this episode we cover: Re-shift the way you think of social media [1:19] Pick a niche and niche down! [4:10] How to pick a niche [8:13] Know your ideal client inside out [10:27] The 4 steps to refining your offer [14:15] Connect with me: IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/