You might be sitting on a million dollar idea, but if you have no idea who to sell to, let alone who your ideal target audience is, then you won’t make those millions. Your target audience refers to the specific group of consumers who are most likely to want your product or service. Defining this client profile is of the utmost importance, and if you don;t know where to start, I got you covered!    In today’s episode I talk about how exactly you can go about defining your target audience. I share why more followers does not mean more success (or sales), why the data you possess is a wealth of information for defining your ideal client, and how you can begin to create an ideal client profile.    In this episode we cover: The number of followers do not matter [1:18] What is an ideal client? [4:10] Research and collect data points [7:32] These questions will help you create a client profile [10:13] Creating the foundation for a target audience[16:06] Connect with me: IG: https://www.instagram.com/aylafreda/ Website: https://aylasorochuk.com/