I’ve been a copywriter and a launch strategist for some epic online entrepreneurs, and you know what I’ve noticed?The most common issue that brings people unstuck in their marketing is not communicating WHAT or HOW they do something, it’s actually understanding their WHY.The reason you do your thing is what makes you absolutely unique from everyone else out there.Understanding yourself, your motivation and your purpose is what allows you to have that clear, refined and UNWAVERING message that attracts perfect fit clients. Because when you’re wobbly on why you do your thing, it’s difficult to work out who you’re really selling to, and sometimes even how you do it differently.And then it’s almost impossible to feel really aligned with your message.That’s where astrology comes in. I describe it like a personality test on steroids.In this episode, you’ll find out:How astrology can help you go deeper on ALL the big business questionsHow I work with clients to uncover their ‘WHY’ (and what to look for if you’re doing this yourself)Examples of how this works ‘in action’ in your businessLinks to check out once you’ve had a listen to this episode are here:Simon Sinek’s TED Talk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Create your own free birth chart and start uncovering more about yourself here: https://cafeastrology.com/free-natal-chart-report-whole-sign-houses.html Get my Cosmic Communication Guide: https://sophiapallas.com/cosmic-comms-style/ Follow me @sophiapallas on Instagram.PODCAST DISCLAIMER: The information contained in this podcast and the resources available for download or purchase are for educational and informational purposes only. ​ This information is not a substitute for advice from a professional who is aware of the facts and circumstances of your individual situation.