We could all be doing more to answer customer questions, pre-empt their needs, and deliver a pitch-perfect customer experience. Bite-Sized Delight From the Episode: Most online shoppers can't make a purchase without needing to contact customer support. More and more users are turning to Google with "how-to" search queries. Build trust by telling your customers the whole story—not just the part that benefits you financially. Are You Looking for Things We Referenced? Andrew Hutchinson (@adhutchinson) on Twitter Google Releases New Report on the Most Popular 'How-To' Searches They Ask You Answer Digital Transformation: 3 Areas of Customer Experience to Invest in Right Now Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!