Two things can transform the experience of any customer: trust and superfans. Trust your customers, tell inside jokes to superfans, and you will be rewarded with repeat business. Join us as we discuss: How watching a melting block of ice can be the perfect content for a superfan. Why Lands' End lets you return that ratty old sweater after a decade. Looking for customer experience? Ask your employees! Bite-Sized Delight from the Episode: How engaging with superfans means niched content that creates viral advocates. Why building a long-term customer base means trusting them to do the right thing. How bringing marketing, sales, and customer service under the same wing where everybody is communicating leads to better serving our customers. Are You Looking for Things We Referenced? 4 Ways Game of Thrones Excels at Building Social Media Hype by Deborah Sweeney Many Happy Returns Guaranteed. Period. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!