31 min listen
EP181: Playing, Placing, and Personalizing!
FromExperience This!
ratings:
Length:
39 minutes
Released:
Dec 13, 2022
Format:
Podcast episode
Description
Learn about the value of having fun within a business, the way products differ from region to region, and the continued importance of connecting with your customers using meaningful, customized communications. Bite-Sized Delight From the Episode: • Explore Ways to Infuse More Fun in Your Workplace - Kristi Herold's new book, "It Pays to Play" offers a roadmap for enhancing employee engagement, retention, and participation using intentional play. • Pay Attention to Whether You're Using the App or It's Using You - The difference between TikTok's Chinese version and American version illustrates the importance of being vigilant when it comes to social media usage and application, especially for more global outreach efforts. • Find the Balance between Customer Data and Personalization - Salesforce's 8th Annual "State of Marketing" Report showcases how the best companies are pushing the envelope on customization of customer communications, while maintaining a healthy respect for customer privacy. Are You Looking for Things We Referenced? • "It Pays to Play: How Play Improves Business Culture" - by Kristi Herold at JAM • Brian Solis, Global Innovation Evangelist at Salesforce • TikTok in China vs. the U.S.A. - as featured on 60 Minutes • Coveo - use "swarming" to deliver the best answer (co-created by your top subject matter experts) to customers in realtime • The 8th Annual “State of Marketing” Report from Salesforce • Rate and Review The Experience This! Show Learn more about the Experience This Show and the hosts: Joey Coleman - keynote speaker and author of "Never Lose a Customer Again" Dan Gingiss - keynote speaker and author of "The Experience Maker"
Released:
Dec 13, 2022
Format:
Podcast episode
Titles in the series (100)
EP005: Trusting, Eating, and Tweeting!: Getting your customers in the door means winning first impression, no matter the quality of the product, while getting them to come back means showing them you trust them not to steal anything. Bite-Sized Delight from the Episode: Why every... by Experience This!