Learn about a playful way to serve niche audiences, incorporating pop culture into your customer messaging, and a way to get your customers engaging with you every single day… for weeks on end!  Bite-Sized Delight From the Episode: • Connect the Niches Within Your Customer Base - DuoLingo's language course for High Valyrian (a conlang from Game of Thrones) connects sub-segments of their customer base in a playful, engaging way. • Every Customer Interaction is a Chance to Be Remarkable - Wistia's Terms of Service make Star Wars fans smile by referencing the infamous text scroll popularized in the movies. • Challenge Your Customers to Use Your Products More - The Kindle Challenge gamifies reading, encouraging owners to use their Kindle frequently and consistently in order to win badges.  Are You Looking for Things We Referenced? • "An update is coming… to our High Valyrian course!" - from the DuoLingo blog • Experience This - Episode 161 - "Van Gogh, Oh No, and Duo!" • May the 4th Be with You - Wistia Terms of Service • Coveo - creating an AI-powered experience to help agents deliver the relevant, personalized interactions customers expect • Amazon Kindle Challenge • Rate and Review The Experience This! Show Learn more about the Experience This Show and the hosts:  Joey Coleman - keynote speaker and author of "Never Lose a Customer Again" Dan Gingiss - keynote speaker and author of "The Experience Maker"