Learn about how to keep your customers happy when you don’t meet their expectations, the expanding QR code experience, and enhancing your offerings to meet your customers where they are at. Bite-Sized Delight From the Episode: • Messaging Creates and Confirms Customer Expectations - When bad weather impacted an Antarctic experience, casting travelers as "modern day adventures" made uncertainty easier to handle. • QR Codes are Back - To create the best customer experiences possible, you need to constantly be iterating and innovating when it comes to your use of technology - which means QR codes deserve another look in your business. • Remote COVID Testing Showcases Creative Brand Extensions - A remotely-confirmed COVID test result gives BinaxNow a premium offering - and experience - for travelers. Are You Looking for Things We Referenced? • Maverick1000 • Antarctica21 • Join Joey in Supporting Marine Protected Areas in Antarctica • Chilean COVID-19 Mobility Pass • Coinbase Super Bowl QR Code Advertisement • eMed Enabled COVID-19 At-Home Test and Lab Report • Rate and Review The Experience This! Show • Experience This Show! - past episodes Learn more about the Experience This Show and the hosts:  Joey Coleman Dan Gingiss