Learn about using video to help explain things to your customers, avoiding irrelevance through digital innovation, and a maid service that is doing far more than just sweeping and dusting. Bite-Sized Delight From the Episode: • Show Customers What You Did - Fields BMW shared a video check-up of Dan’s car - leading to confidence in the tune-up and ongoing loyalty as a customer. • Beware Loving Who You Already Are - Getting caught up in your current brand identity stops innovation. Find more great gems in Howard Tiersky’s fantastic book Winning Digital Customers. • Remarkable Experiences Retain Customers - by making sure to deliver amazing experience across the first eight visits, Robin Murphy and her team at Maid Brigade keep customers for over 40 visits! Are You Looking for Things We Referenced? • Fields BMW • "Winning Digital Customers: The Antidote To Irrelevance" - by Howard Tiersky • FREE Chapter from Winning Digital Customers • Solvvy - The Next-Gen Chatbot • Robin Murphy at Maid Brigade Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!