Getting your customers in the door means winning first impression, no matter the quality of the product, while getting them to come back means showing them you trust them not to steal anything. Bite-Sized Delight from the Episode: Why every interaction you have with a customer is an opportunity to both build trust and show trust with them. How even the tiniest changes to the experience can drastically affect how a customer sees it. Why Twitter is like a couple of people sitting around the fire having a lot of conversations while the rest of the world tunes out. Are You Looking for Things We Referenced? Do You Trust Your Customer and Do Your Customers Trust You? by Shep Hyken Mindless Eating: Why We Eat More Than We Think by Brian Wansink @thejoeycoleman Is Twitter in 2017 Even Worth the Trouble? Report: 2017 Social Media Benchmarks Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!