Happy customers are what make your world go round. Creating advocates through thoughtful AI, engagingly catchy music, and rewards programs will cultivate the repeat business that will keep your company alive for years to come. Bite-Sized Delight from the Episode: Why successful automation means the right balance between AI and human engagement. Just because it's required doesn't mean it needs to be boring, un-engaging, or pathetic. The worst thing you can do is have a rewards program for loyal customers that is not actually rewarding. CX is trending towards less human interaction and more bot engagement but the transition has to be done right. Are You Looking for Things We Referenced? Why Marketers Are Betting on Bots Dilbert: Customer Disloyalty Program Five Data Driven Tech Trends Shaping Customer Experience in 2017 and How Businesses Can Quickly Adapt Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!