In this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBuxton-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam