Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(1:30) - Benchmark data on D2C subscriptions from ProfitWell(4:00) - 5 examples of subscription event tracking to help improve conversion rate & reduce churn(9:00) - Re-thinking post-purchase email flows for subscription businesses (to help reduce churn)(12:30) - How sending onsite behavior events to other channels like Klaviyo, Facebook can help reduce churn-----Links:https://www.getelevar.com/