18 min listen
Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam
Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam
ratings:
Length:
35 minutes
Released:
Mar 14, 2022
Format:
Podcast episode
Description
Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(01:30) - Attribution 101(05:30) - What data dependencies does attribution software have(09:30) - Why is demand so high for attribution software(15:00) - Decision making for $40 million brand(19:00) - Do you still need native pixel tracking?(26:08) - Attribution software vs data warehousing (29:20) - Consulting on how to take action-----Links Referenced:https://www.getelevar.com/https://www.northbeam.io/https://enquirelabs.com/https://www.daasity.com/
Released:
Mar 14, 2022
Format:
Podcast episode
Titles in the series (100)
5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook