41 min listen
Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
ratings:
Length:
24 minutes
Released:
Dec 6, 2023
Format:
Podcast episode
Description
In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Shopify ChangelogFirefox Cookie BlockingGTM Consent Mode v2 ReplayBasic vs Advanced Definition and Visual-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Released:
Dec 6, 2023
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook