Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:1. What is consent management & consent mode2. How does it impact your tracking3. What are examples of different cookie categories 4. Why is compliance needed5. How does it work with client-side tracking6. How does it work with Elevar's server-side tracking-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Elevar's Consent and Privacy management docsCharles Farina Twitter and Simo Ahava TwitterGoogle Ads EU Consent announcementGA4 Funnel episode-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!