Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Anthony Morgan, Founder @ Enavi (Connect on LinkedIn) talk about how to conduct a 4 step customer research and competitive analysis process to help improve your conversion rate. You'll also learn about some of the biggest test & experimentation wins that can be applied in 2023. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Enavi- Respondent.io- ChatGPT -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!