41 min listen
“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
ratings:
Length:
28 minutes
Released:
Aug 3, 2023
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:FingerprintWebkit-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Aug 3, 2023
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook