41 min listen
Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed
Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed
ratings:
Length:
31 minutes
Released:
Feb 22, 2022
Format:
Podcast episode
Description
Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed).-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(01:25) - Client-side tracking & fingerprinting(05:10) - Server-side Tracking(06:40) - GTM Server-Side container & why everything hasn't moved server-side(11:40) - Real-time data processing constraints(16:00) Black Friday Rate-limiting data constraints(20:00) Undocumented benefits to client-side tracking-----Links:https://www.getelevar.com/
Released:
Feb 22, 2022
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook