18 min listen
Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models
Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models
ratings:
Length:
29 minutes
Released:
Feb 7, 2024
Format:
Podcast episode
Description
In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar ChangelogCheckout Extensibility Thank You Page SetupInfotrust Webinar w/GoogleConsent Mode v2 Setup-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Released:
Feb 7, 2024
Format:
Podcast episode
Titles in the series (100)
5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook