18 min listen
Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions
Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions
ratings:
Length:
30 minutes
Released:
Aug 8, 2022
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include:Tracking on Global-E/International checkoutsFacebook over-attributionHeadless data layer implementation and testingSubdomain landing page trackingCustom event naming convention for Google AnalyticsWhat type of data does Elevar collectIs Shopify split-testing their checkout?Why are Elevar's order notes missingBlending data layersCan you split conversions from native Google Shopping app-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Facebook Over vs Under ReportingGA Event Tracking Naming Convention TipsAlso be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution. -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Aug 8, 2022
Format:
Podcast episode
Titles in the series (100)
5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook