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Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions

Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions

FromConversion Tracking Playbook


Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions

FromConversion Tracking Playbook

ratings:
Length:
30 minutes
Released:
Aug 8, 2022
Format:
Podcast episode

Description

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include:Tracking on Global-E/International checkoutsFacebook over-attributionHeadless data layer implementation and testingSubdomain landing page trackingCustom event naming convention for Google AnalyticsWhat type of data does Elevar collectIs Shopify split-testing their checkout?Why are Elevar's order notes missingBlending data layersCan you split conversions from native Google Shopping app-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Facebook Over vs Under ReportingGA Event Tracking Naming Convention TipsAlso be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution. -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Aug 8, 2022
Format:
Podcast episode

Titles in the series (100)

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.