Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:- Basic definitions - Why conversion tracking is not a new problem- Why technical marketing matters to compound business growth- How tracking works online- Difficulties with tracking- Is tracking needed if you only advertise on one channel- GA4 data driven model- Tracking beyond attribution enforcements Enjoy!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!