Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!