31 min listen
New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage
New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage
ratings:
Length:
22 minutes
Released:
Jan 19, 2023
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares feedback on recent reports regarding Facebook Pixel changes and tracking issues; a new Shopify thank you page roll-out that requires a different tracking setup, and trends we're seeing around privacy and consent needs from new customers.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Twitter thread on pixel issues- Shopify Checkout Extensibility Roadmap- Known tracking issues with the new Shopify thank you page-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Jan 19, 2023
Format:
Podcast episode
Titles in the series (100)
Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed: Learn about client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). by Conversion Tracking Playbook