41 min listen
Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues
Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues
ratings:
Length:
17 minutes
Released:
Feb 27, 2022
Format:
Podcast episode
Description
Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(1:00) - 2 reasons why I'm talking about this (+ the stats)(4:40) - Why an affiliate driving $200K+ in revenue threatened to cancel contract with a brand(5:50) - Why affiliates change who they promote(9:00) - How to improve accuracy of affiliate conversion tracking-----Links:https://www.getelevar.com/Affiliate stats - https://findstack.com/affiliate-marketing-statistics
Released:
Feb 27, 2022
Format:
Podcast episode
Titles in the series (100)
Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook