Product Led Growth and Product IQ Conversion Analysis with Aman Advani @ Ministry of Supply

Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs: Brad Redding and Matt Bahr from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey by Conversion Tracking Playbook

39 min listen

43% of Internet Users Use Adblockers -- How This Behavior Impacts Your Data Collection (and what to do about it): Brad Redding shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified by Conversion Tracking Playbook

24 min listen

10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics: Brad Redding shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. by Conversion Tracking Playbook

22 min listen

Affiliate Conversion Tracking: How One Brand Almost Lost a $200K+/year Affiliate Due to Tracking Issues: Learn how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to manage your own server-side tracking for affiliate providers. by Conversion Tracking Playbook

17 min listen

Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed: Learn about client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). by Conversion Tracking Playbook

31 min listen

My 5 Step Data Analysis Process I Use To Uncover CRO Opportunities in Google Analytics: Brad Redding shares his 5 step data analysis process he uses when looking for areas of opportunities in Google Analytics. You'll learn how he analyzes funnels, landing pages, event tracking, micro-funnels, and applying other a/b test winners to new site r by Conversion Tracking Playbook

21 min listen

Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox by Conversion Tracking Playbook

41 min listen

Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis: Brad Redding, Founder & CEO @ Elevar shares 5 unique perspectives on tracking, data analysis, and conversion rate optimization. You'll hear his thoughts on GTM, conversion rate analysis research, and the skills needed to make an amazing CRO strategist by Conversion Tracking Playbook

18 min listen

5 Event Tracking Growth Hacks for Subscription Brands to Improve Conversion Rate & Reduce Churn: Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate). by Conversion Tracking Playbook

18 min listen

GTM Server-Side Container Benefits, Challenges, and Responsibilities: Learn the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM. by Conversion Tracking Playbook

24 min listen

Headless Shopify Websites: What Tracking Breaks, Why, and How to Fix It + Thoughts on Shopify's Hydrogen: Brad and Jon share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework. by Conversion Tracking Playbook

43 min listen

3 A/B Test Experiments to Run On eCommerce Homepages Using Event Tracking Insights: Brad Redding shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis. by Conversion Tracking Playbook

18 min listen

Why Brands Should Consider Sending Offline Conversions to Marketing Channels: Brad Redding talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should cons by Conversion Tracking Playbook

10 min listen

Top 6 A/B Test Experiments of All-Time + Brand CRO Operating System + Leveraging Exit Intent Survey Data: Brad Redding and Elevar's Lead CRO Strategist, Kirby Crook share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, an by Conversion Tracking Playbook

37 min listen

Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam: Brad Redding and Austin Harrison from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data ware by Conversion Tracking Playbook

35 min listen

5 Types of A/B Test Experiments That Anyone Can Implement Today (no tech experience required): Brad Redding shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion ra by Conversion Tracking Playbook

20 min listen

12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager: Brad Redding shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts. by Conversion Tracking Playbook

23 min listen

How To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben Zettler: Brad Redding and Ben Zettler break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high perform by Conversion Tracking Playbook

54 min listen

Why Google Ads Performance Max is Great, GA Data for Facebook Performance Analysis, and more with Andrew Faris: Andrew Faris, Host of the eCommerce Playbook podcast joins Brad Redding, Founder & CEO @ Elevar to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platfor by Conversion Tracking Playbook

34 min listen

How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions: Brad Redding shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls a by Conversion Tracking Playbook

32 min listen

Shopify FB CAPI Integration vs Elevar FB CAPI Integration + Hydrogen Headless Site Launch: Brad Redding, Founder & CEO @ Elevar breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works by Conversion Tracking Playbook

25 min listen

4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi: Brad Redding, Founder & CEO @ Elevar and Anthony Morgan, Founder @ Enavi talk about how to conduct a 4 step customer research and competitive analysis process to help improve your conversion rate. You'll also learn about some of the biggest test & by Conversion Tracking Playbook

46 min listen

How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed: Brad Redding, Founder & CEO @ Elevar shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site spee by Conversion Tracking Playbook

14 min listen

How To Set-Up Google Analytics & Marketing Pixels for Brands With Multiple International Websites: Brad Redding shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions. by Conversion Tracking Playbook

23 min listen

How To Measure Instagram vs TikTok New Customer Acquisition + Goal Oriented OKR Setting w/Dan @ Datasmith: Brad Redding and Dan Hansfield of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikT by Conversion Tracking Playbook

38 min listen

9 Holiday Prep Tips for Data Collection, Site Speed, Conversion Tracking, and Conversion Optimization: Brad Redding, Founder & CEO @ Elevar shares 9 tips to help prepare for holiday shopping season. Tips include cleaning up old (or slow) tracking scripts, pausing or delaying scripts during heavy traffic periods, update event tracking for insights, when by Conversion Tracking Playbook

24 min listen

Improve Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, Too: Brad Redding, Founder & CEO @ Elevar shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, by Conversion Tracking Playbook

27 min listen

Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking: Brad Redding, Founder & CEO @ Elevar, talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopi by Conversion Tracking Playbook

24 min listen

Twitter & GA4 Tracking Updates + The What, Why, and How of Consent Management: Brad Redding, Founder & CEO @ Elevar shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands. by Conversion Tracking Playbook

27 min listen

Conversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki Elbaz: Brad Redding, Founder & CEO @ Elevar and guest Nikki Elbaz talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, by Conversion Tracking Playbook

43 min listen

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Product Led Growth and Product IQ Conversion Analysis with Aman Advani @ Ministry of Supply

Product Led Growth and Product IQ Conversion Analysis with Aman Advani @ Ministry of Supply

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