35 min listen
10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics
10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics
ratings:
Length:
22 minutes
Released:
Mar 24, 2022
Format:
Podcast episode
Description
Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include:When brands will start to really use GA4 as their primary analytics toolFeatures of GA4 which make it better than Universal AnalyticsGDPR and privacy thoughts on this moveSelf-hosted GA4 (?)Data warehousingImpact on third party trackersTraining-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Released:
Mar 24, 2022
Format:
Podcast episode
Titles in the series (100)
Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam: Brad Redding and Austin Harrison from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data ware by Conversion Tracking Playbook